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About Matt Cameron

Matt Cameron is the founder of SalesOps Central and creator of the 'SaaSy Sales Management' bootcamps and development community for front line sales managers/VPs. A former Salesforce.com and Yammer sales leader, Matt consults to high growth SaaS companies on sales strategy and operations.

The #1 deal diagnostic tool: Mutual plans – What good (and bad) plans look like

By |2021-12-15T18:13:30+00:00January 28th, 2018|Categories: Sales Management|

After accumulating the experience of literally hundreds of 1:1 meetings and deal reviews with Account Executives over the years as a sales leader, I think I have finally figured out the single most important predictor of success – Knowing exactly what is going to be done in order to close a deal.  I know this sounds like a [...]

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The most common sales hiring profile mistake in early stage start-ups

By |2021-12-15T18:13:30+00:00January 28th, 2018|Categories: Hiring|

Your startup is series seed or series A/B and looking to build out your sales org – No sales effectiveness/training function in place; just you. You are moving up to mid-market or enterprise and you have just had a bad case of sticker shock… These damned reps who bring in $750k-$1.5M are really expensive! What to do? The most [...]

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Hiring over your head of sales – When the suit outgrows the wearer.

By |2021-12-15T18:13:30+00:00June 21st, 2017|Categories: Sales Management, Sales Ops|

Let me start by saying that if done right, hiring over the top of an existing head of sales should be a VERY positive thing for both the business and the incumbent. This post tells you when to do it and how to do it: Do it before your head of sales loses their shine The [...]

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Clear signs your sales rep won’t ramp and what you should do about it

By |2021-12-15T18:13:30+00:00June 1st, 2017|Categories: Uncategorized|

A core function of front line sales management is to amplify the results of the team. Due to rapid promotions to management and a lack of core skills development in reps, I am seeing a recurring trend that is killing the leverage we should be getting from managers. If you are leading an AE team and [...]

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The Magic Acronym to Improve Your Win Rates and Forecast Accuracy

By |2021-12-15T18:13:31+00:00December 22nd, 2016|Categories: Sales Management|

In 2008 I was running an enterprise team for Salesforce.com and had a dilemma with process integrity and CRM data - Enterprise reps were doing a great job in managing their big deal process and following the methodology, but for the smaller, higher velocity deals it was quite the opposite - The rigorous data reporting and [...]

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Building Sales Operations Within Your Start-up

By |2021-12-15T18:13:31+00:00December 12th, 2016|Categories: Sales Management, Sales Ops|Tags: , , |

Have you ever wondered why your head of sales is struggling to give you an accurate view of next month’s forecast, or why the slick new reps that you brought in from a high flying SaaS company aren’t selling already? If so, you are probably ready for sales operations (sales ops). Below is your step by step [...]

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How to Manage Your First VP of Sales

By |2021-12-15T18:13:31+00:00November 20th, 2016|Categories: Sales Management|

This post originally appeared on Saastr.com.  Managing a sales leader for the first time can be quite a challenge for any CEO – This article is intended as a basic guide for ensuring that your sales dragon doesn’t use their powers of persuasion to obfuscate your reality. Whether your head of sales is a seasoned veteran [...]

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3 Sales Rep Profiles Leaders Must Understand

By |2021-12-15T18:13:31+00:00November 10th, 2016|Categories: Sales Management|

Horses for courses, as they say and I want to share with you a framework for thinking about sales talent profiles and when you should/shouldn't use them. There are a lot of different ways you can profile sales reps, however I find these three the most simple and effective. Artists These are the charismatic charmers who can [...]

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